Task: Creation, shooting and editing of a in-studio Campaign for Levi’s.
Role: Group Project. Development of the campaign idea and assistance during in-studio shooting.
The challenge: Levi’s goes global.
Developing a print ad campaign that detaches the Levi’s brand from its American roots and exposes it to a diverse and international world.
The story of two generations a mom and daughter that share more than a simple pair of Levi’s jeans. They share the story that comes with it.
A story that is ready to be passed on. It’s the same jeans but a different story.