Levi's | Ad Campaign

Task: Creation, shooting and editing of a in-studio Campaign for Levi’s. 

Role:  Group Project. Development of the campaign idea and assistance during in-studio shooting.

 

Overview 

Campaign

The challenge: Levi’s goes global. 

Developing a print ad campaign that detaches the Levi’s brand from its American roots and exposes it to a diverse and international world. 

The story 

we share the same genes

 

The story of two generations a mom and daughter that share more than a simple pair of Levi’s jeans. They share the story that comes with it. 

A story that is ready to be passed on. It’s the same jeans but a different story. 

See the creative pitch at this link: Levi’s Creative Pitch