Converse | advertising
Task: Creation and production of a conceptual Advertising Campaign for the brand of shoes of my choice.
Role: Conceptualisation and development of a creative pitch. Shooting and editing the final print ad.
Tools: Lightroom CC, Photoshop & Illustrator.
A fun and challenging assignment: communicating the value of a brand without showing the product itself.
For this project, I chose Converse a brand that stands for self- expression, diversity, rebelliousness and creativity.
Be the flow.
I developed a creative pitch and a final print Ad that advocates the importance of going beyond our limits and stepping out from our comfort zone to be unique and original – just like Converse stands for.
A visual story of an original and creative girl that doesn’t conform with the mass. She uses headphones instead of common pony tails, she makes her own craft- earrings and she loves eating fries with cream and M&M on top.
She doesn’t go with the flow. She’s the flow.