Task: Developing a modular typography and it’s branding.
Role: Group project. Conceptualisation of the main idea and contribution to the development of the final artwork.
Overview & Story
Taking as a reference “Lego Technic” to ideate and develop our main concept: an alphabet where different pieces connects within each other to combine the final letters.
Using playful and vivid colours and an overlapping effect to reflect our idea of connection between the different pieces.